One Lifestyle Manager. Every task handled.
Pinch is your dedicated personal assistant — handling groceries, home errands, reservations, appointments, repairs, and everything in between. Backed by a system that remembers everything, so nothing slips and you get your time back.
Pinch pairs you with a dedicated Lifestyle Manager — your personal problem-solver who handles the endless list of daily tasks that steal your time and energy.
No more juggling multiple vendors or app-hopping. Your Lifestyle Manager is your single point of contact for everything.
Over time, your manager learns exactly how you like things done — your grocery brands, preferred doctors, dining tastes. It's all held in your household file, remembered once and never asked twice.
A flat monthly subscription, with all purchases handled on your behalf and consolidated into one clear statement.
From home to errands to personal tasks — if it's on your plate, it's on ours. Each one runs on a living record of your home — your brands, your vendors, your routines — so nothing has to be explained twice.
Coordinate and supervise all home upkeep — electricians, plumbers, painters, pest control.
Weekly grocery lists, fresh produce sourcing, meal planning and specialty ingredient procurement.
From a weekend getaway to a month-long family vacation — researched, booked, and organised.
From hiring assistance and vetting to attendance, payroll and day-to-day supervision — your cook, housekeeper and driver, professionally managed.
Doctor appointments, restaurant bookings, salon schedules, school admissions — all managed.
Gift sourcing, bill payments, space organisation, deep cleaning and the hundred other things.
We don't count tasks. We solve the cognitive load of running a home — and anticipate what's coming next.
Empathy over efficiency. Proactive, not reactive. The quiet, consistent excellence of a home that always works — every single day.
Rare reservations at Michelin-starred restaurants or sourcing exotic goods — that is not our world.
We don't count tasks. We solve the cognitive load of running a home — the endless mental list that never empties.
We love our patrons deeply — but their professional sphere is their own. We take care of the home so they can own their work.
The person who makes the plumber happen, the groceries appear, the AC get serviced — before you even thought to ask.
Not spectacular moments. The quiet, consistent excellence of a home that always works — every single day.
Behind your manager runs Pinch OS — a platform we built in-house that remembers your household, surfaces what's coming, and never forgets. The intelligence proposes; your manager decides. See how it works →
Not for one task, but for the whole week — across homes, cities and lives. This is what it looks like when someone has your back.
You run companies, manage teams, and make big decisions. Let someone else handle the plumber, groceries, and school list.
You're always on the move. Pinch keeps your home in order while you're away — and everything ready when you return.
Managing a home in India from abroad is stressful. Your Lifestyle Manager looks after your parents, property, and everything in between.
Homes in two cities, responsibilities everywhere. Pinch brings structure and calm to the chaos of a busy family household.
Your energy is your product. Don't spend it on errands. Focus on what you create — let Pinch handle the rest.
Give your parents the care they deserve. A Lifestyle Manager ensures their daily needs, appointments, and comforts are always handled.
A platform we built in-house keeps a living record of how your home runs, surfaces what's coming before it's urgent, and gets sharper every time any home in the network solves something hard. You never touch a screen.
One record of your home — preferences, vendors, routines, dates. Known once, never asked twice.
The system surfaces what's coming; your manager acts before you would have asked.
Solve a problem once and every Pinch home benefits. The service gets sharper at scale.
You message one person on WhatsApp. Everything else stays under the surface, where it belongs.
Trusted by business leaders, creators, and families across India.
Managing two homes while running a consulting practice felt impossible. I dreaded every Sunday when the week's tasks would pile up. Since Pinch, that anxiety is gone. My Lifestyle Manager just handles everything — I review a WhatsApp summary each evening. It's genuinely changed how I experience my own home.
I travel 15 days a month. Coming back to a home that's in order, groceries stocked, AC serviced — that comfort is worth more than I can put a price on.
From groceries to travel to birthday planning — everything is done by my Lifestyle Manager. I just show up for the moments that matter.
One monthly subscription. All purchases at actual cost. One clear bill. Choose from personal or family plans — each with a dedicated Lifestyle Manager.
No pricing shown here — plans are quoted based on your city. Not sure which plan? Take the quiz →
“Think about how much a mid-level executive makes. Now think about having someone of that calibre whose entire job — every single day — is to make sure your home runs so seamlessly that you stop thinking about it. That is what you are paying for.”
Our memberships are priced to reflect the calibre of our team, the rigour of our onboarding, and the long-term relationship we build with every household.
Everything you need to know before getting started. Still curious? Just book a call — we love a good chat.
Talk to UsYour Lifestyle Manager handles errands, coordinates home services, manages groceries, makes reservations, plans travel, provides hiring assistance for domestic staff, manages bill payments, and much more. Think of them as a trusted extension of your family.
Most clients communicate via WhatsApp. Drop tasks, ask for updates, share preferences, and get confirmations — all in one thread. Your manager also does proactive check-ins.
No hidden charges, ever. Your subscription fee is billed monthly (prepaid). Expenses on your behalf are managed from your advance and billed at actuals. One clear monthly statement covers everything.
Absolutely. All Lifestyle Managers go through rigorous vetting — background verification, reference checks, and training. They are professional, discreet, and deeply respectful of your privacy.
We operate in Gurgaon/Delhi NCR, Mumbai, Bengaluru, and Hyderabad. We're expanding — reach out even if you're elsewhere and we'll keep you posted.
We understand that every household is different, and we appreciate that value looks different to everyone. Our membership fees are thoughtfully priced to reflect the calibre of our team, the depth of our onboarding, and the long-term relationship we invest in with each family. That said, if you'd like to talk through what makes sense for your specific situation — scale, city, scope — we're always happy to have that conversation. The right first step is a call, not a negotiation over email.
A house manager looks after the physical home — maintenance schedules, vendor coordination, upkeep. They take instructions. They react. A Pinch Lifestyle Manager does all of that and significantly more. They proactively manage the life the household is living: calendars, family routines, travel coordination, admin and documents, parent care from a distance. They don't wait to be asked — they anticipate. For households with a dedicated Pinch LM, the most common thing clients say is: "I don't even know what they do until something doesn't happen that would have gone wrong."
Yes, and we've built for exactly this. Start a WhatsApp conversation with us whenever it suits you — morning, late at night, between meetings. We'll send you a short set of questions about your household and give you a clear picture of how Pinch works, all in writing, on your timeline. When you're ready to talk, we're ready. When you're not, we're still here.
Book a free, no-obligation call. We'll understand your lifestyle and show you exactly how Pinch can make your life simpler.